Target audiences for mixmag and DJ.

mixmag target audience profile.

http://www.mixmag.net/content/reader-profile

The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
Nights out
Clothes
Tunes
The latest mobile and MP3 player
Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.

DJ target audience profile.

http://www.djmag.com/pdf/DJmagspecs.pdf

DJmag readers are young, predominantly male and highly
enthusiastic about DJ and club culture. They regularly
spend a high proportion of their income on CDs and
vinyl. They also invest heavily in the latest technology,
from turntables to home/portable hi-fi to music-making
gear. Almost all are regular club goers, willing to travel
both nationally and internationally to explore the
world’s most exciting clubs and bars.

My magazine.

For my magazine I would like to base if similar to these two magazines. I will aim for that young, club culture kinda person, which spend regular money mainly on music, gigs, nightclubs etc and fashion wise are very fashionable and have all the new gear like an Ipod etc.
Presentation wise I will like to take abit out of both magazines, with the light against dark effect and aim for that summer/nightclub effect with bright happy modern colours.
Also my stories and main sells will be similar like a new DJ, new songs/albums, events,
new gear/fashion, gossip and so on.
Through-out the magazine with in writing terms will be like DJ and mixmag, very informal mainly however when writing a article , will be formal for like a DJ's background or news etc.