Friday, 17 October 2008

Mixmag front Cover Analysis


Title : I believe magazine has been given this name as it states in the name 'Mix' which is a term for a record or DJ song or a mix of sounds and this is relevant in the DJ/raving theme or area and with this word attached to 'mag' which is short for magazine. I also believe this makes the magazine sound like it's all mixed up with lots of different info inside and all the new gear etc to make it a mix. So this works very well in my understanding.
Use Of Font : The font use is a modern/traditional bold text and a little use of stencil(this I think is due to that event is always presented in that themed font). I think they used the bold effect to there modern, is to make it look more in your face and stylish, also this is very easy to read so reader can just have a quick glance and be able to read it and acknowledge what it said. However the magazine adds in another font a thin style font under some of the bold writing and I believe this is done to make it look more glamorous so when your up close reading it, you will have time to read so they can just focus on style and make it look like there audience themed writing (club/rave theme so it will modern/futuristic).
Use Of Colour : The colours in use in the front cover are; primary colours blue, white, yellow and for the odd writing black. This I think is done to give the summer(happy) kinda feel to the magazine to represent all the summer beaches and holiday times he readers might regularly have. As the clubbing/raving area is mainly done on a hot summer beach with a DJ or a bright colour night club, with all the bright colours on display on the front cover this does suit it.
Use Of Language : The language through out the front cover is very informal, with uses of slang and shortened word's (stylin' and mixin'). I believe this is done to attract the right audience and relate to certain people like young DJ's, ravers, club fans etc.
Target Audience : Young, 18-30, raver, dance/DJ mixed music fan.
The Image : The image in use gives us the beach kinda rave feel, with a beautiful girl in a bikini giving a dancing pose. By her dressing in a bikini and wearing sunglasses this instantly gives us the feel/image of a beach/holiday atmosphere (party, fun, having a good time) and by her being full of bright and different colours (additional jewelery) shows us this rebellion kind of and gonna have a good time impression to what the magazine or there culture is about. On the other hand the women can be there to draw men to read the magazine as in the club/nightclub scene there is hot girls and men might feel they want to get into that scene or just to have a look at the gorgeous babe.
Main Sells : The main sells for this magazine are event reviews or upcoming events, new songs/DJ's new albums, fashion tips, effects to the culture, changes etc etc.
The information presented is ; bar code, price, date, issue number.
The types of stories in the main flash are; fashion, news, events, tips, guides, gossip.

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